Simple Keyword Hacks To Get Your Content Ranked (Beginner)
By Andy Phillips
Property Pipeline Pro
January 15, 2024
Finding Keywords People Actually Search For!
This is just a simple hack that will help you create content that your target audience is actually looking for. There are so many strategies you can employ when creating content that will get it watched or read, but the one you need to get right from the start is the title.
In this article I will be showing you a simple way to get inspiration for content and how to find titles that people are searching for.
A Simple Hack
There are many ways to do keyword research, much of it can be quite intense and involved, but when you are just starting to get some content together, it's good to have a quick and easy method to start getting titles for content fast, knowing that these keywords are what people using Google and YouTube to search for information on your niche.
The simple hack is to go to Google or YouTube and start a search for your given subject and look at what comes up in autofill.
In this example we've used 'property development' as a primary keyword, and straightaway you can see the most searched longer tail keywords displayed.
If you continued and took one of the suggestions such as 'property development finance' it would open a new set of suggestions. A good ones here could be 'property development finance for new developers', or 'property development finance explained'.
Expanding the search parameters using 'The Alphabet Method'.
Still using 'property development' as our primary keywords, we can do a much more expansive check for highly searchable titles by using the alphabet method. So, type in 'property development' and then the letter 'a'.
Now we can see the most searched terms for keywords that use 'property development' as the primary keyword followed by 'a', you can or course then put in:
property development ab
property development ac etc...
Watch The Video Below To See This Hack In Action...
Once you have gone through the alphabet and explored the different titles that people are searching for, you can try the next method.
Expanding the search parameters using 'The Underscore Method'.
The underscore method extends the parameters of the search by using an underscore between words or mid sentence. The best way to use this is to enter something like 'how to' and then your primary keyword, and then introduce an underscore in the sentence.
In the example below I have put 'how to' and underscore and then my primary keyword, in this case 'rental property'.
This has given me a lot of highly searched, longtail keywords which you can use as inspiration for blogs, articles and YouTube videos.
Another way to use the underscore method is to place the underscore at the front of the sentence as shown below.
This will give you title suggestions which still uses your primary keyword, but offers up more ideas for you to use.
Putting this all to use:
One of the hardest parts of content creation is finding the inspiration on what content to create that your target audience is looking for and how that content is going to be found.
Using this simple hack, get's you off to the races quickly and with some idea of what your audience is actually searching for, Google and YouTube are showing you their most search terms for the keywords you are using. It's a simple way to get going.
Getting on page one of Google will always be difficult, but using this method at least you know that the title is being searched for. The page one on Google idea is great, but you know that only a few pages out of the millions available will actually make it to page one, and that there will be content that Google has deemed worthy of that page one slot will be make it an almost impossible ask to get yours's ranking there.
However, you will have a better chance of getting on that elusive page one if you create video and post to YouTube. You may notice when you use Google yourself that videos are displayed on page one if relevant to the search. So consider using this method for your YouTube videos, you may be suprised at the results you get.
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