How To Use Email Autoresponders For Your Property Business
By Andy Phillips
Property Pipeline Pro
September 26, 2023
Autoresponder Software: Streamlining Investor Communication for Property Business Owners
What Is An Email Autoresponder?
An email autoresponder is a powerful tool that allows property investment businesses to send automated, timely, and personalised emails to their investors.
These automated messages can be triggered by specific actions, such as:
Signing up for your property deals newsletter
Downloading a property investment guide
Booking a call using appointment scheduling software
Requesting more information about a property deal.
In this article I'm going to look at how these automated email sequences can nurture leads, provide valuable insights, and keep your audience engaged throughout their investor journey. The autoresponder uses the information stored in your marketing suite database, which is the CRM (Customer Relationship Management) part of the software
An autoresponder is also a part of the marketing software suite we provide our Property Pipeline Pro clients. It's fully integrated into the FunnelCentrix Marketing Software.
If you're not yet a Property Pipeline Pro client and would like a demo of the software and the done for you service we provide, then simply click here to book a call...
Why Use An Email Autoresponder?
Automated Engagement: Autoresponder software allows property business owners to set up predefined email sequences that are triggered by specific actions or events. For instance, when an investor signs up for your initial Investor pack or requests to book a call with you, the software can automatically send a welcome email, and take the the action requested.
This automation ensures that investors receive prompt and relevant information, and more importantly it's taken out of your hands to respond manually.
In other words it working even if you're not. Responding manually to there action requests can lead to you missing emails and dropping the ball. It's hard enough getting people on your site and taking action, it's essential that you websites calls to action are automated to you capture and follow up everyone, not just the ones you catch.
Lead Nurturing: Property investment is a journey, and investors often require nurturing over time before making a decision. Autoresponder sequences enable property business owners to send a series of educational and informative emails that gradually guide investors through the investment process. These nurturing campaigns build trust and keep investors engaged until they are ready to take action.
Personalisation: Effective communication with investors hinges on personalisation. Autoresponder software allows property business owners to customise email content based on investor preferences, behaviors, and demographics. By addressing investors by name and tailoring content to their interests, you can create a more meaningful connection.
Efficiency and Consistency: Managing investor communication manually can be time-consuming and prone to errors. Autoresponder software ensures consistency in your messaging and saves you time by automating routine tasks. You can focus on strategic aspects of your property business while the software handles the communication.
Segmentation: Not all investors have the same needs or interests. Autoresponder software enables you to segment your investor list based on criteria such as investment preferences, location, or engagement level. You can then send targeted messages to specific segments, increasing the relevance of your communication.
An Email Autoresponder In Action
Part of the work we do with our Property Pipeline Pro clients is to create a downloadable document which is an initial investor guide or prospectus. This pdf document is designed to provide the interested prospect invent with more detailed information about you, your business and the investments they can get involved with.
In order to be able to download a copy of this prospectus, the site visitor needs to request a copy by filling in an online form. This form askes for their name, email and phone number.
As soon as they hit the submit button they are instantly sent to the page where the prospectus can be downloaded. At the same time an email will be sent to them, which welcomes then and provides the link to the download page. That email automatically responded to the action of submitting the form, hence autoresponder.
This is one of the most basic uses for autoresponder software. It can also schedule a number of follow up nurturing emails with can be released over time to keep prospects interested, or be triggered if you move a prospect to a different stage of the pipeline.
This level of automation is staggering and saves the property business owner so much time and effort, allowing them to get on with their property business and not trying to juggle leads and basic prospect and client communication.
It's just as easy to send a few hundred personalise emails as it is to send one with an autoresponder.
If you'd like to take a look at the software and get a full demo of the Property Pipeline pro solution then simply click on the button below to book your free call..
Autoresponder Used To Triger Internal Actions
This is where the use of automation and autoresponders really make a difference in the running of your property business. Property Pipeline Pro provides Pipeline Software as part of it's marketing suite and is used in both the investor facing website and the motivated seller website. These pipelines have been configured to send automated emails when a stage in the pipeline has been achieved.
A great example is in the motivated seller pipeline which automatically follows up vendor declined offers. We know that Motivated Seller Offers Are Worth A Fortune, but most property business owners rarely follow them up successfully. This is where automation can be a massive asset to the business.
If this level of professionalism it what you are looking to implement in your property business, then click on the button below to book a call with us and we can demo the whole Property Pipeline Pro process to getting you and your business online fast.
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